What is IGTV?
IGTV is a video platform that allows Instagram users to post longer-form videos, up to 60 minutes in length. Launched in June 2018, IGTV was created to offer a new way for users to share video content on Instagram.
Unlike regular Instagram videos, which are limited to 60 seconds in length, IGTV videos can be up to 60 minutes long. This makes IGTV an excellent platform for creating longer-form content such as interviews, tutorials, and mini-documentaries.
How to access IGTV
To access IGTV, you can either download the standalone IGTV app or view IGTV content within the Instagram app. To view IGTV content within the Instagram app, simply tap the IGTV icon (located at the top right-hand corner of the homepage) and start browsing. You can also access IGTV content by searching for specific users or hashtags within the Instagram search bar.
Creating IGTV Content
Creating content for IGTV is easy. Simply launch the Instagram app and tap the IGTV icon. From here, you will be prompted to create a new IGTV video. Once you’ve uploaded your video, you can add a description, title, and cover photo to make your video look more professional.
When creating videos for IGTV, keep in mind that the platform is designed for longer-form content. Make sure to create high-quality videos that are entertaining, informative, and visually appealing. Consider using titles, captions, and end screens to help viewers engage with your content and keep them watching until the end.
IGTV best practices
Who should use IGTV?
IGTV is an excellent platform for businesses, creators, and influencers who want to create longer-form video content and reach a wider audience. Because IGTV offers more freedom than regular Instagram videos, it’s an ideal platform for companies that want to create more in-depth content such as product demos, tutorials, and interviews.
For influencers and creators, IGTV is a great way to showcase their skills and offer more value to their followers. By creating high-quality video content, influencers and creators can establish themselves as experts in their field and attract new followers. Enhance your study and broaden your understanding of the subject by exploring this thoughtfully chosen external material. Click for more details about this subject, uncover fresh viewpoints and supplementary details!
Conclusion
IGTV is an excellent platform for creating and sharing longer-form video content on Instagram. With its easy-to-use interface, high video quality, and potential to reach a wider audience, IGTV is quickly becoming a go-to platform for businesses, creators, and influencers. If you haven’t already, give IGTV a try and see how it can help you take your Instagram content to the next level.
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